Alpha evangelism program takes cross-country approach

By Anglican Journal
Published November 1, 2003

The Canadian branch of the Alpha evangelical program this fall began its first nationwide campaign featuring billboards, transit advertisements, lawn signs and church banners – all aimed at increasing participation in the course. Alpha, which was started in 1977 and expanded in 1990 by Rev. Nicky Gumbel in at Holy Trinity Brompton in London , is offered in about 2,000 churches in Canada of all denominations. The 10-week course, a series of discussions primarily designed for laypeople, tackles such topics as “Who is Jesus” and “How Does God Guide Us?” The sponsoring church begins each weekly session with a supper and participation is free, with a free-will offering accepted to cover the cost of the meal. The course, billed as “an opportunity for anyone to explore the Christian faith in a relaxed, non-threatening setting,” has been taken by more than four million people around the world, according to Alpha. More info rmation is available at www.alphacanada.org or www.alphacourse.org or 1-800-743-0899.

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