And the survey says…

The average Anglican Journal reader likes gardening and volunteering, plans to travel outside the country (or at least the province) in the next year and reads a lot of books.

Other survey findings:

• 48.7% of readers list volunteering as an activity they enjoy doing in their spare time;
• 45.7% like to travel; 56.4% like to garden;
• 31.5% attend the theatre;
• 60% of women readers (and 53.3% of men readers) say they read the Journal because it “provides me with a link to the rest of the Anglican Communion worldwide;”
• 42.1% of men read six to 20 books each year, while 11.4% of the women surveyed read 50 to 100 books each year;
• 34% of readers under 50 would like to see more book, film and music reviews;
• 80.6% of readers think the length of Journal articles is “just right.”